Capital One Quickmercials

As advertising brand manager for Capital One’s Quicksilver cash back card, one project I’m particularly proud of is when I led the strategy and development for a series of online video ads tailored specifically for YouTube skippable pre-roll — a challenging ad unit in our media buy.

Based on research showing that ads with skip buttons are skipped far more than they are watched, I proposed an approach that that would get viewers to the content they cared about more quickly, while delivering on awareness goals by front-loading important brand messaging.

As reward for staying engaged, you’re treated to Samuel L. Jackson’s razor sharp wit.

Success: Easy peasy.