Capital One Eno Launch Videos

Capital One was a leader in the creation of an interactive chat bot to help you manage your money. This intelligent assistant was designed to simulate the experience of interacting with a human, complete with a personality and the ability to tell jokes! Our Tech product team came to the Brand Studio to create two marketing announcement videos The first announced the product using humorous scenarios to dramatize the text-based banking features. The second used a concept featuring talking “bots” expressing their jealousy of this new digital assistant in their owner’s life. I was the creative director for both pieces.