Crafting an Heirloom

McKinnon and Harris wanted to create a video to commemorate their 30th anniversary of creating the finest outdoor furniture in the world. As creative director, I shifted the direction away from a self-serving talking head piece to a branded content mini-film celebrating our designer clients’ vision and how the company’s handcrafted aluminum furniture helps bring it to life. It would be a centerpiece of a reinvigorated YouTube Channel as well as a tool to generate interest in the brand on social media.