Capital One Commercial Social Video Strategy

The Capital One social media team came to our Brand Studio with a desire to test video content on LinkedIn for their Commercial Bank clients but didn’t know where to start. As the creative director in the Studio with the most strategic background, I partnered with their team to develop a testing approach.

My challenge was to create a strategy that could be rolled out in phases and cover a multitude of messaging objectives, while maintaining budgetary feasibility. Ultimately our strategy was approved by the Commercial Bank client team, and I lead our creative team in the concepting and production of several short video ads to take advantage of new ad formats on the LinkedIn platform.