Capital One Quicksilver March Madness Digital

For the 2016 NCAA Final Four Sponsorship, I directed the strategy and our agency in creative development and production of an integrated digital advertising strategy for our flagship product, Quicksilver. To maximize the significant investment in high-dollar rich media display ads, I directed our agency in creating interactive advertising that would drive engagement with our product value proposition to users on sports digital platforms. These gamified ad experiences (supplemented by more traditional HTML5 animated banners) led to significant increases in ad recall and brand appeal. The work was recognized with a silver Clio award for its innovative integration of mobile and desktop technology.